Switzerland's tourism industry is grappling with significant challenges as popular destinations become overcrowded, while lesser-known areas struggle to attract visitors.

Towns like Iseltwald and Lungern are overwhelmed by tourists, driven by popular media like Netflix's "Crash Landing on You.

" This influx has led to tensions with locals, who face disruptions in their daily lives.

Meanwhile, mountain regions like Sörenberg suffer from declining winter tourism due to poor weather and lack of snow, prompting calls for a shift towards year-round attractions.

National debates are intensifying, with politicians like SP's David Roth advocating for reduced international marketing to align with climate goals, while others argue for better management of tourist flows.

The situation highlights the need for a balanced approach to tourism that benefits both local communities and the economy.