In Switzerland, a proposed law aims to restrict advertising for unhealthy foods targeted at children, as part of efforts to combat rising obesity rates.

The Federal Office for Food Safety and Veterinary Affairs, led by SP Minister Elisabeth Baume-Schneider, plans to present these changes in the fall.

Currently, about 15% of Swiss children are overweight or obese, raising concerns about long-term health issues.

While supporters argue that limiting such advertising is essential for protecting children's health, critics from the political right view it as government overreach, emphasizing parental responsibility instead.

The proposed regulations could affect a wide range of products, including sweets and sugary drinks, and may even extend to seasonal items like chocolate Easter bunnies.

As the debate heats up, the food industry expresses alarm over the potential impact on their marketing strategies.