Switzerland has reduced its tax-free shopping limit abroad from 300 to 150 Swiss francs, sparking mixed reactions.

The new rule, effective January 1, aims to curb cross-border shopping, which has long been a contentious issue.

While Swiss retailers and farmers support the change, calling for even stricter limits, many consumers remain undeterred, citing high domestic prices as a reason to shop abroad.

Some shoppers plan to visit Germany more frequently or in groups to maximize savings, while others see the trips as leisure outings.

Migros CEO Mario Irminger supports the reduction but advocates for a stricter 50-franc limit.

Customs officials face challenges enforcing the rule without additional resources, as shoppers find creative ways to bypass restrictions.

The debate highlights the tension between economic policy and consumer behavior.